Episode 15

I’m the “J”, with Joel Sakakihara of R&J Toffees

July 13th, 2019

51 mins 38 secs

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About this Episode

This episode is dedicated to James Yamaoka.

Joel Sakakihara and his brother updated their grandfather’s 60 year old toffee recipe, and built a business that’s grown from farmer’s markets to Costco and Whole Foods. Joel joins us to chat about the complexities of running a rapidly-growing food business, advice for starting a food business of your own, and how he launched the company with... Arnold Schwarzenegger? Plus, the return of our favorite segment, Wrap-id Fire!

Links and Show Notes

This episode is dedicated to James Yamaoka

In this episode, we mention Joel’s cousin James, and the beautiful work he did designing the packaging for R&J Toffees as the company's Creative Director. Shortly after we recorded, James passed away unexpectedly at the age of 44. R&J Toffees is a family affair, and our hearts go out to the entire Yamaoka, Sakakihara, and R&J Toffees family.

James Yamaoka

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